“Prosumer to Produser”

After listening to the presentation by Axel Bruns, I was slightly confused.  Just kidding, I was very confused.  The first barrier I encountered was the sixteen minutes of fast-paced speaking I endured.  I needed a break after listening to him to really think about what he said!

What I got from the presentation was a very simple concept: A producer creates a product in which the consumer buys.  The consumer from that point is the big guy in charge meaning that based on their critiques, that product can be regenerated to have a better outcomes for the future consumers.  From this point on items, or concepts, like Wikipedia, can continually be revised to contain the most updated technology or content.  For the website noted, the consumers are the individuals who are the ones doing the revising of material.  The idea of this can apply to blogging too as a source that consumers can continually add information that is new and ready to be further updated by other consumers, or online bloggers.

Returning to the Wikipedia source that Bruns utilizes as his prime example, he explains that anyone can edit and therefore they become producers of content available for other consumers and that turns into a cycle. There was one point in his presentation that I can see his point to, but I do not completely agree with.  He stated that produsage contains “outcomes that are no longer distinct artifacts, but they are temporary artefacts of a continuing process” (From Prosumer to Produser: Understanding User-Led Content Creation). Using this theory in the context of Wikipedia where the content can be altered by any person at any time, this makes sense.  Content can be deleted, and rewritten (incorrectly or accurately, might I add). However, a magazine that continually is editing and adding to previous information that has been acquired will produce a new edition that contains updated information.  Just because the newest edition of a magazine has been sold in stands across the globe does not mean that the old content in older editions have vanished.  It simply means that there is updated content.  The older editions can be thought of as artifacts, as anything produced, especially on the Web, is never completely gone forever just because new information has arrived.

Keeping this idea of Bruns’ in mind, let’s move forward. Creating content online, in print, or by other methods will always be a modifying process.  There will always be people who find new information about topics, and that means every subject in the universe will continue to evolve. However, I must disagree with him in the sense that older and outdated information won’t ever completely go away due to technology such as the Internet and printed artifacts.

Develop your opinion on this presentation here: http://produsage.org/node/67


One thought on ““Prosumer to Produser”

  1. I am not sure he means that artifacts will completely disappear but that they may become unneeded or viewed differently. By evolving, every time information is added it may change the light of the information that came before it. For example: in a magazine in October, 1963 it could have said there was a Congressional hearing on misconduct by JFK. Within one month he dies and no cares about misconduct because the focus is on how he died and who killed him. That article looks different after JFK’s death.

    Of course, I could be completely wrong but I think he is saying everything posted becomes one snapshot in a long series of snapshots. Sometimes it will be necessary to review all snapshots and sometimes you can understand from just the last snapshot. Sometimes you can cross reference with other snapshots and sometimes you cannot. Sometimes new information changes the way we look at the older information and sometimes it will not.


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